Thursday, May 31, 2007

Stop Throwing Away Customers!

I have seen this happen time and time again. Coaches, consultants and other service business owners spend a lot of time and effort on getting traffic to their business web sites.

They perform effective search engine optimization by researching online keywords, modifying their web copy and getting links to their web sites. Coaches, consultants and other service business owners also use article marketing by writing interesting articles and submitting them to targeted articles directories, web sites and blogs.

In short, coaches, consultants and other service business owners spend a lot of time on learning and implementing various online marketing techniques. And they are rewarded -- their web sites take off and they start getting considerable amount of good, targeted traffic to their web sites. However, despite all of the increased traffic, these business owners are not seeing any increase in sales of their products and services. It seems that their target customers come to their web sites, browse for a bit and leave without actually hiring them or buying their products.

So, what is wrong? What is wrong is that coaches, consultants and other service business owners do not have a working process to talk to their web site visitors. They have created a useful web site and generated a ton of web site traffic, but they stopped there.

What they should done is they should have created a process to be able to capture the e-mail addresses of their web site visitors and continue talking and marketing to them on a regular basis. This can be done by starting and publishing a regular newsletter.

Many coaches, consultants and other service business owners are afraid of publishing a newsletter -- they think that publishing a newsletter will take away too much time from their other business tasks. They want to start publishing a newsletter sometime in the future, sometime when they get a lot of web site traffic and become better known.

However, you should start your newsletter first, before you start working on getting web site traffic and before you become known. This is because your newsletter will help you build your traffic, and it will help you become known.

Here is a plan to help you start and publish your newsletter:

- Get A Service To Publish Your Newsletter. Research a few different services and pick the one that will best serve your needs.

- Decide How Often To Publish. If the idea of publishing weekly or every two weeks scares you, start by publishing your newsletter once a month. You can always switch to publishing more often, once you get used to it.

- Offer A Gift In Exchange For An E-mail Address. Make your potential newsletter subscribers a great offer! Give them an audio recording or a special report on a topic that interests them in exchange for subscribing to your newsletter.

- Market Your Newsletter Every Chance You Get. In order to have a successful newsletter, you need to have many newsletter subscribers. To get more subscribers you need to market your newsletter everywhere. This includes your web site, your e-mail signature, online networking groups and more.

Stop throwing away your targeted potential customers! The first thing that you need to do if you run an online business is to start and publish your newsletter. It will help you promote your expertise and connect with your potential customers on a regular basis.

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Tuesday, May 29, 2007

Public Domain Publishing - Your Road to Riches?

Public domain publishing can be a very profitable business if you know what you are doing. The basics are not difficult to understand.

Although "PD publishing," as insiders call it, has become something of an industry unto itself in recent years, there is still plenty of room for newcomers to get in and make serious money.

The great attraction of PD publishing is that anyone -- and this means you or me -- has free usage rights to millions of books and other works that are now in the public domain. Those other works even include movie clips, photographs and drawings, audio tracks, sheet music and much more.

How do you find works in the public domain that are sitting there waiting for you to grab and republish for profit? You could conduct an old-fashioned search of used bookstores and you might well be able to turn up many republishable goodies this way. Most PD publishers these days prefer to search online, and several cheap or free programs have been released that make this a breeze.

As a rule of thumb, anything published in the United States before 1923 is considered to be in the public domain. But some works published much more recently are in the public domain, too. Part of your job as a PD publisher is to learn as much as you can about copyright law and the rules relating to the public domain. There is lots of good information about this on the web, both free and in nominally priced e-books written by experts in this field.

Once you find a public-domain work that could be republished, you must ask yourself some questions: Would enough people be willing to pay to obtain a copy of this to make publishing it worth my while? Has this been republished already by other PD publishers, and if so, how well have they tapped the potential market (in other words, is there still money on the table that I could claim for myself)? What would be the best way to republish and distribute this particular item -- in hardcopy, as an e-book, as a video, through brick-and-mortar bookstores, on CD or DVD, in instant-download form? Can I enhance it it some way -- add my own photographs or commentary, for instance -- and would this add value to it?

As you can see, the possibilities for making money via PD publishing are limited only by your imagination. This low risk, high profit business is open to anyone who will spend the time and energy to investigate both the laws of copyright and the methods people use to repackage and resell works from the public domain.

Becoming a public domain publisher takes some work, but it is still one of the easiest "low-entry-cost" ways to make real money either on the side or as a full-time income.

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Friday, May 25, 2007

Article Marketing As Search Engine Friendly Strategy

A business company can provide content to the newspaper or magazine free of charge and get its contact information printed with the article. This paper-print form of article marketing enables firms to obtain press space.

Even more beneficial form providing publishers with free content and advertisers with free advertising is online article marketing. Article marketing campaigns serve to promote business sites. Free distribution of well-written interesting and informative articles with "bio boxes" and "by-lines" incorporating references and contact information can seriously contribute to enhancing the business credibility and gaining targeted customers.

Online article marketing is considered an effective internet marketing strategy due to the fact that content articles present an unbeatable way of generating links and boosting the search engine rankings. In other words the concern of this type of marketing is the use of articles for search engine optimization purposes. The task of attracting a great number of site visitors results in the attempts to make a page rank higher. This can be done by means of on-line distribution of articles which usually contain numerous links to a business owner's web site. Visitors read through the article, get interested in the subject and click on the link which is placed for them to find out more information. This sends visitors directly to a business web site.

Text links use keywords which are most important to the web site business. These links are valuable to the business in the search engines because the words used to link to the site are read and referenced as important factors in determining the site rank and positioning in the search engines for particular key words. With major search engines well-linked pages have more value. Incoming links are regarded as votes of confidence which rank a page higher. The higher the rank of a page, the more traffic oftentimes it has, and consequently the more likely it will increase the website's rank within search engines. Many web site owners try to set up trade links with other businesses or even hire special firms to make inquiries to related sites for incoming links.

Much of a business success depends on the circulation of the article on the internet when it comes to providing traffic direct to the web site. As search engines identify the article on other sites, they credit a business site with links. The more articles published, the higher is the site's search engine ranking.

Submitting articles to directories such as other web sites, blogs or on-line magazines (ezines) is one of the ways to generate thousands of backlinks to a business web site. The revenue of such ezines is based on targeted search ads to web site visitors. Many of the ezines are published on a regulated basis (weekly, biweekly or monthly) providing free access to their content.

Skillfully written content articles can bring positive long term effect and foster the growth of a web site business. The benefits of on-line article marketing are increased site traffic, improved search engine rank and lead generation.

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Wednesday, May 23, 2007

The Affiliate Guide - How to Make Money With Affiliate Programs

Have you always been interested in making an online income with affiliate programs? Use these affiliate guide techniques to build your affiliate income without having to invest very much cash. You will be able to get started right away and really start generating an online income with this affiliate guide.

Affiliate Guide Tip #1 – Use Google Adwords to promote your website

Google Adwords will allow you to promote your website through Google before you pay them. They give you up to $50 in credit to use before you have to make a payment. This is one of the top ways to promote a website and can lead to a lot of great targeted traffic.

Affiliate Guide Trick #1 – Don't pay more than $0.10 for a keyword on Google Adwords

When you plug in keywords to Google Adwords there is no need to pay more than $0.10 per click. You want targeted keywords with low competition. Plug in as many keywords as you can think of, and the ones that work for $0.10 or less keep. You can use a free keyword tool to help you like, Good Keywords.

Affiliate Guide Tip #2 – Use article marketing

As you will notice at the bottom of any article you read on a free article site, like ezinearticles.com, there is an author bio. This is the author's chance to shine and promote their website. If you are the author of the article you get to promote your website here, which can lead to a lot of new targeted traffic looking at your affiliate opportunity or the products you are selling.

Affiliate Guide Trick #2 – Picking the right Title for your article

The title is the most important part of the article you write. It has to grab your potential readers and pull them in. If they don't read your article, then they won't visit your site or buy your product. Pick a catchy title, but make sure it fits the article and the content is relevant.

So now you have a few affiliate guide tips and a few affiliate guide tricks to get you free and very inexpensive targeted traffic to your website. The methods discussed here are very popular and are proven to work. There are always ways to improve on them and there is always a new way to do the same old thing.

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Monday, May 21, 2007

5 Ways To Convert The Home Internet Business Ideas Website Visitors Into Repeating Buyers

The job is not only to get huge amount of contacts but to get the optin email addresses and to upgrade the contacts little by little into the customer trust.

1.The Basic Requirement Is The Copywriting Skills.

A successful copy of the internet home business ideas email looks at the business with the eyes of the website visitor. The copystyle has to be persuasive and has to offer useful information about the offer. A writer has to avoid overpromises or missleading expressions because the dissappointments will do any good for the business.

2.Build A Lot Of Contacts.

The internet home business ideas marketing is a numbers game and it`s engine is the huge number of contacts. Because the internet is run by the information and the surfers search internet home business ideas with keywords, the keywords are the hooks by which a marketer fishes prospects all over the internet.

The first contact will build the first impression about the internet home business ideas. This is The Moment Of Truth. When a reader clicks the link, the landing page has about two seconds time to make the clicker to do something or he is gone maybe forever.

This is the moment of the direct call to action. What does an internet home business ideas marketer need for the future relationship building: the optin email list marketing addresses of course.

Why would the internet home business ideas website prospect give the email address. Of course because he will get a reward: free marketing course, ebook or something else, which helps him to start the business.

3.Upgrade Contacts Into Relationships.

The internet home business ideas marketing is all about relationships. Now it is up to the marketer, what kind of the relationships he will build up. After a prospect has signed up for an optin email list, the thank you page has to be sent in about two seconds and after that the first email right away.

The most important idea in internet home business ideas email marketing is a useful content, not selling. The receiver will click the links only if he sees the content valuable to his needs.

4.Upgrade Relationships Into Positive Image.

An internet home business ideas marketer will succeed only if he can personalize all his communications. This a marketer can do by the multistep optin email list marketing campaigns, which will build the image little by little during the time of approximately 1,5 years.

5.Upgrade The Positive Image Into The Customer Trust.

The trust is a cornerstone of all working human relationships. It is a strong feeling, which requires a very sensitive and ongoing care. The incredients of the customer trust are the reliability, honest co-operation and the quick and personal service.

The customers must meet the shopkeeper by himself in the shop and learn to know him. This simply will build up the mutual trust.

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Saturday, May 19, 2007

Product Creation - Making Real Money Through Product Creation

The world has now converged into a global village. The target market of a product has expanded from a simple town to the globe due to the increase in the use of internet as the medium of exchange of information as well as of e-commerce. In this situation, if a company is to survive the intense competition existing in the world today, it has to be innovative. No company can survive today without producing new products. You need to launch new products in the market very frequently. This is the reason all the companies today like to have a very efficient research and development department. The reason behind is that as there is a lot of competition out there, no company can survive without new products. For example, there is a very close competition between Honda and Toyota. If one of the companies keeps on launching new models of their cars and the other stops doing it, the company with the newer models will win. It will be able to generate more revenue as compared to the other company.

Product creation can always help you in making money. When you launch a product, you have to put some effort in marketing it. If the product is carrying brand equity due to the name of your firm, the product will sell. If this happens you will be able to gain profits. A new product especially if it is unique can capture the market very quickly provided the marketing efforts are made in the right direction. Same is true for the online world.

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Thursday, May 17, 2007

3 Steps To Get Traffic And Clickbank Hop Link Sales!

You are probably familiar with Clickbank and is now looking for a simple way to increase your affiliate checks that you receive each month.

There are literally hundreds of ways to drive traffic to your link, however most of the methods will cost you money. Your goal should be to start out with as little expenses as possible. I sure did when I first started.

My goal is to help you get going and getting traffic without spending any money.

The simple method that I'm going to teach you today doesn't cost a single penny and is proven to be incredibly effective in driving massive traffic to your Clickbank Hop Links which in turn increases your affiliate commissions.

The system is so simple that I've broken it down in 3 steps:

Step 1 – Write An Article

The very first thing you should do is write an article that is directly related to the product you are promote via your Clickbank Hop Link. Writing an article might sounds like alot of work but it really isn't.

Here's what I recommend for fast and easy article writing:

Always give valuable tips in your articles. An article with a collection of a few tips related to a subject or product you are writing about will get traffic. It's really not hard to do.

This is how you do it:

Go to google and type in your product subject plus the word "article" into the Search box. Next, go through the top 10 articles and write down the best tips. For example, if you where trying to promote an ebook on Golf Swing you would type "Golf Swing Article" in Google. Take least 10 solid tips.

Next, organize each tip and add a sentence or two that adds more content. This can be as simple as adding something like "I used this tip to cut my handicap by 7 strokes and it worked great!" Adding your own comments and opinions not only makes it unique but also add personality into it.

After you have written out each of your ten tips, you want to add an introduction to your article. I always add 3-5 short sentences about what they can expect to learn in the article. For example, if you are giving them Golf Swing Tips, explain what a couple of the tips that you reveal are about. Having a good introduction that sparks curiosity will make your article stand out from he crowd.

As for title, I recommend that you use a simple title. Once again, the "tips" theme works great here. In our Golf Swing example, you could simply name your article "10 Quick Golf Swing Tips".

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Tuesday, May 15, 2007

First $1000 Using Affiliate Marketing – Private Label And Resale Rights

Do you wish to own your own product? And you don't wish to go through the headache of creating up with products idea and doing all the writing, thinking and tiring work?

Alright, than Private Label Rights and Resale Rights might be great for you. Let me explain both term to you.

Private Label Rights & Resale Rights:

Someone created the product and sell it with Private Label Rights in the term and condition, as you brand your name in the e-book and resell it. In other words, you get the label and promote the product as it is you own product. It is something similar like Resale Right but resale rights don't give you the license to brand you name in it.

For resale rights, you are not allowed to alter or brand the product in any way. You only allow sell it together with the owner name in it. If you want something you can alter or edit then look for Private Label Rights e-books.

It is a great tool, if you are using the private label rights e-book for affiliate marketing.

Why?

You can use this private label rights e-book as a gift or even a course for your customers. Use it as a special bonus for them if they opt-in to your mailing list. And this e-book information must be similar to the topic that you affiliate the product. When the customers find your private label rights e-book useful and they will consider the affiliate's product you referring them.

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