Profitable Information Product Creation with Shawn Casey (Part 2)

After laying the basis for setting up a niche-based Internet business, 'Be The Legend' invitee Shawn Casey presented the webinar audience with the adjacent phase...

The Lawsuit for Information Products.

The strongest statements in favour of creating your information merchandise business, as adept by Casey and others include:

No physical inventory.

Very high net income borders (85-100% for e-books, teleseminars, place survey courses, workshops, etc.)

Ability to command higher terms and fees as your repute grows; earning possible unrelated to physical statistical distribution systems for goods.

Allows you to tightly control, mark prospects and customers. Getting the first sale will always be the toughest, but by nurturing "win-win"
relationships, you will construct an regular army of repetition buyers.

Low refund charge per unit for digital products. Software is more than glamorous, but affects many administrative and technical headaches.

Outsourcing and Joint Venture (JV) Opportunities.

Outsourcing, when done properly, can significantly cut down your personal workload and let you to
concentrate on the strategical planning and direction of your business. Almost anything can be outsourced,
including the creative activity of your e-books.

Finding joint venture (JV) spouses or confederations may be considered "high-level" outsourcing, since you
are leveraging the expertness of an experienced seller to avoiding acquisition - and doing - everything
on your own.

Resale Rights and Back-End Marketing.

Owning resale rights to existent plant is another option to original info-product creation. Done properly, it can supercharge an online marketer's earnings. Imagine - ain all the rights, maintain all the sales. However, it can acquire very confusing for even the most experienced seller allow alone "newbies". Private Label Rights (PLR), resale rights, maestro resale rights, branding rights, etc. Seek competent legal advice if you desire to obtain such as rights, because laws are different all over the human race and you definitely desire to avoid being sued for right of first publication infringements.

Your first (front-end) product is usually a "loss leader". It bring forths low profits, but that's OK, since its chief intent is to acquire your selling "foot in the door". Front-end product selling is the short-term sacrifice you do in order to get customers. The bosom of your Internet selling success will
lie in your back-end offers; i.e., everything you acquire to sell after acquiring a customer, provided it is related to your mark market's wants. Hitting the client "sweet spot" with geometrical regularity is how novices germinate into experts.

On Your Marks, Get Set, Go!

Shawn Casey's start-up suggestion? Make a content-rich, "How to" e-book for a hot mark market, because there will always be a demand for topical, relevant information that supplies a program of action. Business success is measured by the Life Customer Value (LVC) of each individual who passes clip on your endorser listing and gross sales funnel. LVC is measured by factors like:

• Transactional frequency, i.e. the figure of repetition purchases.


• Direct referrals from each customer.


• Bundles sold.


• Sequential purchases made.

Read Part 3 of this information merchandise trilogy to learn:

• Shawn Casey's Internet Selling Cheat Sheet.


• The Power of Joint Ventures.


• A Beginner's Greatest Challenge.


• and much, MUCH, more...

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