Info Product Creation Part I - How To select a Suitable Niche for Info Product Creation

Before you create a product, you need to find a market first that would spend money to buy your product. Then accordingly a product should be developed. If there is a good market for your product then you stand a good chance of success with your endeavor. However, if there is no market for your product or there is not enough market, your endeavors would not yield fruits.
When you search for a market, you look for things that are in hot demand. We need to find that hot demand and then fulfill that demand. That is the simplest method to create a suitable product. Here I am present a step by step method to search the market for your product.

First of all you have to select a broad category of the potential niche. This is generally determined by your interest and your previous skills. That does not mean that you cannot choose a different niche but it helps if you have a prior idea.

For example let us say you have studied finance and you have a good knowledge where you can offer your services or products to other people. But finance is very broad category. You need to narrow it further.

You would like to establish a business in subcategory of finance or narrow down it further. As a next step we have to see whether there is an available market. If yes whether it is profitable or not.

With your research let us say you have further narrowed on tax matters.

You will start your business on tax matters.

You can further narrow it to income tax, house tax and so on.

But it is important to find their profitability. If it is not profitable then it is of no value.

You can use both offline and online research methods are used in product market research.

In our next article we would discuss in detail how to brainstorm for creating maximum ideas for product creation.